The only product that has controlled hold and high shine. American Crew Pomade is an extremely versatile water based formula that is great for directing strong hairlines, and controlling curly or straight hair. Pliable hold works well on rough textured styles. What we like about it.. Shampoos out easily without residue. Provides tremendous shine and pliable hold. Ultimate hold in a pliable product. Medium Hold High Shine Directions Work a small amount through either wet or dry hair. Mold hair into desired look.