Want ultimate hold with high shine? Then American Crew Grooming Cream is for you. Create a straight, sleek look or soften naturally curly or wavy hair with American Crews Grooming Cream. Its formula repels moisture and provides excellent hold and shine. What we like about it.. Contains moisturizing properties. Responsible for tremendous hold and shine. Provides conditioning properties and sheen. Contains bees wax which provides a barrier against moisture loss and has antioxidant properties. High Hold- High Shine Directions Apply a small amount evenly into palms and work into damp or dry hair.