Strong hold with a natural healthy shine. Forming cream provides strong hold and pliability with natural shine. Wax boosts hold and sucrose conditions and moisturizes the hair. What we like about it.. Water based product that washes out easily. Has a hold that is movable Not crunchy! Conditions and moisturizes hair. A holding agent that encourages firmness, body and fullness to hair. Thickens hair Medium Hold Medium Shine Directions Apply a pea-sized amount into palms, working evenly through damp or dry hair.